Oversee all aspects of creative project production for branded higher education portfolio, leading design and creation of strategic collateral supporting objectives for brand building, consumer engagement, and service promotion. Expertly maintain five distinct brand identities for portfolio of schools including Walden University, Chamberlain University, Ross Medical University, Ross University School of Veterinary Medicine, and American University of the Caribbean School of Medicine (AUC). Effectively translate creative concepts into compelling visual designs for distribution across digital and print channels. Lead production processes inclusive of storyboarding and scripting, on-location and studio shoots, and editing. Partner with senior business leaders, administrative and academic partners, and production partners—inclusive of photographers, videographers, printers, illustrators, and educators—across project phases. Maintain oversight for partnerships with four creative service agencies as well as team of five freelancers. • Created MarTech culture within the organization, better positioning department to support value capture opportunities and foster connections across marketing and business systems. • Facilitated agency consolidation resulting in savings of $3M+ annually. • Launched marketing scorecard to drive transition from coincidental to cohort-based forecasts and measurements and integrate centralized key insights framework to track market and competition. • Produced overall site traffic growth of 45% year-over-year alongside 6% year-over-year growth in email-driven site traffic. • Executed major rebranding of Ross University School of Veterinary Medicine in first six months of hire, devising new brand guidelines and messaging, launching updated website, and producing strategic content; successfully drove 35% increase in school attendance. • Met challenge of rebranding national American Pre-Veterinary Medical Association annual conference, creating all signage, imagery, video, table toppers, t-shirts, bags, and other collateral for conference seeing 42% uptick in attendance and 40% conversion rate for pre-vet registration with full occupancy for May 2024. • Enhanced creative strategy for Walden University, creating robust brand storytelling content by featuring changes maker alumni profiles, launching undergraduate academy learning track seeing 600+ enrollments, and deploying a dozen enrollment-driven webinars reaching audience of 1.1K. • Headed launch of mentorship network for healthcare schools and supported 387% increase in traffic to alumni pages for Chamberlain University.