APVMA SYMPOSIUM
The American Pre-Veterinary Medical Association is a national organization of pre-veterinary students. Our goal is to promote and stimulate interest in the field of veterinary medicine, provide open communication between pre-veterinary clubs and organizations nationally, provide resources to students on pursuing the field of veterinary medicine, and hold the annual national APVMA symposium.
Client
APVMA
Industry
Education
Service
Brand Identity
Digital Design
Video Editing/Production
Event Design
Duration
2 months
OverView
Elegant Pack, a high-end provider of cosmetic bottles and boxes, aimed to refresh its brand identity and enhance its digital presence. The objective was to create a sophisticated and cohesive brand image, alongside a user-friendly digital platform, to attract luxury cosmetic brands and consumers.
The Challenge
Ross Vet was chosen to host the APVMA Symposium. The challenge was promoting our own brand while still incorporating the APVMA essence.
The Solution
We developed a cohesive brand identity for APVMA Symposium, including a new logo, color palette, typography, and visual elements that conveyed a fun engergetic Caribean feel while still keeping APVMA as the primary focus. The redesigned identity featured high-quality visuals, elegant typography, and a refined color scheme. Interactive elements allowed for enhanced user engagement, ensuring a unified and professional appearance across all digital touchpoints, including the website, social media, and marketing materials.
The Result
The new brand identity and innovative digital design significantly enhanced Elegant Pack’s market presence. The cohesive brand image resonated with their target audience, leading to increased customer loyalty and engagement. The revamped website attracted more visitors, reduced bounce rates, and increased conversion rates. Elegant Pack successfully established a strong, memorable brand identity and an engaging digital platform, solidifying their position as a premium provider in the cosmetic packaging industry.
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