AUC REBRAND
AUC’s mission is to train tomorrow’s physicians, whose service to their communities and their patients is enhanced by international learning experiences, a diverse learning community, and an emphasis on social accountability and engagement.
Client
American Univeristy of the Caribbean
Industry
Education
Service
Social Media Design
Video Production
Art Direction
Logo Design
Duration
4 Weeks
OverView
As a seasoned Art Director leading the rebranding of the American University of the Caribbean School of Medicine, I crafted a bold and strategic brand evolution that reinforces its position as a premier medical institution. This process begins with in-depth market research to understand industry trends, competitive positioning, and audience perceptions. By identifying the university’s core strengths—such as its global medical network, rigorous curriculum, and commitment to student success—we shape a brand story that is both authentic and aspirational.
The Challenge
Water Drops’s existing website was outdated and lacked the visual appeal and functionality needed to attract and retain customers. The site was not optimized for mobile devices, had slow load times, and provided a poor user experience, resulting in low engagement and high bounce rates. Sparkling Bliss required a comprehensive web development and digital design solution to revitalize their online presence.
The Solution
We modernized the visual identity, refining the logo, typography, and color palette to reflect innovation and excellence while maintaining a sense of the Caribbean's vibrant culture. Engaging key stakeholders—including students, faculty, alumni, and industry partners—ensures alignment and advocacy for the new brand. The revitalized identity is then integrated seamlessly across all touchpoints, from digital platforms to campus environments, ensuring consistency and resonance with prospective students and the broader medical community. The result is a powerful, future-focused brand that not only honors the university’s legacy but also elevates its global reputation and appeal.
The Result
The new website and digital design significantly improved Water Drops’s online presence. The visually appealing and user-friendly site attracted more visitors, resulting in increased engagement and lower bounce rates. Mobile optimization and faster load times enhanced the overall user experience, leading to higher customer satisfaction and conversion rates. Sparkling Bliss successfully established a dynamic and engaging digital platform, solidifying their position in the competitive beverage market.
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